Successful teams know the plays that position them well for a winning game. A company’s sales playbook is no different and combines the vital strategies of sales and marketing into one document to help teams internalize the product or service story and work closely together to flow through the sales cycle to a close.
In this workshop, learn what goes into a sales playbook and how it can live as the go-to document for your organization.
Join us and discover!
- How to emphasize the “and” in sales and marketing
- How to create and tell your story to fire up the team and transform your customers’ mindset from “nice to have” to “need to have”
- What core information to include in your sales playbook
- How to ensure your playbook doesn’t collect dust on a shelf